Cool Stuff From Last Week

admin — Mon, 05 Dec 2011 10:26:07 +0000

#12BizDays Last Saturday Smartouch Media officially launched as part of the #12BizDays campaign coordinated by the team at the LINK research centre in Dublin City University. So far we have been covered on Silicon Republic, The Irish Examiner, The Evening Herald & The Sociable. Our Newstalk advert ran on Thursday and we have recorded a video [...]

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Its Not About the Likes

admin — Sun, 04 Dec 2011 21:49:49 +0000

Did You Know? It is forecasted that advertisers will spend somewhere in the region of $4 Billion on Facebook advertising in 2012. Google will generate somewhere close to $30 Billion advertising revenue in the same time period. When an individual ‘likes’ a brand page on Facebook their intention to purchase the brand skyrockets. But… The cost [...]

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Happy Monday – Geek Chic 2.0

admin — Mon, 21 Nov 2011 15:19:52 +0000

Happy Monday – Geek Chic 2.0 Check out this cool new clothing brand, which as just launched in the US. Zappar is ‘hybrid apparel’ that definitely takes Seth Cohen’s geek chic look to a new level. Zapparel brings clothing to life through your smart phone allowing us to play games, watch videos, listen to music [...]

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Sentiment Analysis & Your Brand

admin — Mon, 21 Nov 2011 10:17:58 +0000

Sentiment Analysis & Your Brand There are 60 million Facebook updates, 200 million tweets and 3 billion YouTube views every day. People are talking about you, your competitors, your products and your brand. Wouldn’t it be nice to know what these people are saying? A technique called sentiment analysis means we can now do this. [...]

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Using Social Media Data to Identify & Engage Key Brand Influencers

admin — Sat, 19 Nov 2011 17:07:58 +0000

Using Social Media Data to Identify & Engage Key Brand Influencers We Are All Data What we share on the Internet provide others with important information about us; our hobbies, our friends, what we like, what we dislike; this information is valuable to businesses. You see, in many respects the Internet is no different to the [...]

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