Check out this cool new clothing brand, which as just launched in the US. Zappar is ‘hybrid apparel’ that definitely takes Seth Cohen’s geek chic look to a new level. Zapparel brings clothing to life through your smart phone allowing us to play games, watch videos, listen to music and get social through our clothing. Its business model, is best described as this:
Our thanks go to Michael O’Herlihy for the above insight! Zapparel isn’t available in Ireland YET but if you have any friends in America you can direct them to Macy’s or JCPenny where they can get their hands on them there. Wanna play beer pong on your t-shirt? Now you can!
Geek Chic 2.0
One very cool Irish fashion brand, which is very much at the cutting edge of all things social and digital, is FunkyChristmasJumpers who launched their new app today. The Christmas jumper market has definitely got more competitive in the last year but the team at FCJ seem to use technology well which allows them to stay one step ahead of the competition. We previously wrote about blending online PR with offline PR, a craft the FCJ team seem to have mastered judging by this picture (which we found with a simple google search)!
Cupcakes, the art of offline PR
Their new app allows you to try on any of the jumpers from their 2011 range; you can also purchase jumpers directly from the app. You can download their app from their website. Last Friday we attended a social media event at The Helix in DCU where one of the girls on the Techspectations team got presented with her own FCJ in front of a packed auditorium. Check out the video below, its funny. Happy Monday.
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