Did You Know?

It is forecasted that advertisers will spend somewhere in the region of $4 Billion on Facebook advertising in 2012.

Google will generate somewhere close to $30 Billion advertising revenue in the same time period.

When an individual ‘likes’ a brand page on Facebook their intention to purchase the brand skyrockets.

Kiss Of Death

But…

The cost per acquisition of a customer on Twitter is about 1/12 that of traditional social media advertising, yet many digital advertisers still focus on finding and retaining customers using Google and Facebook.

Getting teenagers to like your site is easy but not necessarily important. Are the people who like your page the right people?

The cost per like is skyrocketing.

Up to 40% of people who click ‘Like’ on a brand or company will never look at the page again, many will unlike the page within 24 hours.

So

What is the obsession with measuring brand awareness by ‘likes‘ ? Are digital marketers missing a trick?

The companies with the best social media presences aren’t the ones which buy likes on their Facebook pages.

On a brand level, Apple don’t really ever tweet, they don’t use Facebook, they don’t need social media to get people to talk about them yet they are one of the most talked about brands on social media. Why? Because their products speak for themselves.

Companies who want to use the internet must first focus on their product or service. A really poor product will be found out very quickly on the internet which could be a ‘kiss of death’.

Here’s the deal

Social media is the tool, not the goal. YOU make sure your product is up to scratch. Our Technical team will make sure you have a website and app which is both functional and cool. Our business team will help you sell online, we will also make sure  people are saying nice things about you online and we will make sure that  you are found in the places your customers are looking for you.